The Whoot (pronounced "hoot") is a social application that is integrated with Facebook to enable users to connect with friends and make plans easily. Rather than call or send multiple text messages, Whoot users can post plans and invite friends, using the site to interact and make plans.
The Whoot was founded by William Quartner, Ryan Coyne, and Marc MacLeod in January 2012. No historical or analytic data is available. In February, The Whoot released mobile applications for the iPhone and Android devices.
The formal integration with Facebook imports any friends using the app and enables users to invite friends so that their social network is easily and quickly imported rather than having to be entered individually.
Once logged in with Facebook, users are asked their plans for that night. It requests this information before allowing the user to move on into the app. Choices are: Working, staying in, relaxing out, or partying. The user may then add tags up to 40 characters for the post as well as adding the venue. These are optional. Once submitted, the user is taken to a page that indicates what friends are already using The Whoot, as well as the option to invite Facebook Friends. This page is the "My Feed" page.
Also on this page is a list of Whoot followers, those the user is following, notifications, pings, and the ability to change plans. Users may also connect with Twitter on this page. Groups may be created to organize and keep track of friends.
Connecting to Twitter allows The Whoot to read tweets in the user's timeline, see followers and follow new people, update the user's profile and post tweets for the user. It cannot see the user's password or access direct messages. The ability to follow new people and to post tweets for the user may feel like an invasion of a user's privacy.
The Feed page shows posts, a map of where friends are going (set to default at New York City), and what is trending in New York City. Location may be changed by clicking on it, but this is not evident unless a user actually performs this action.
There is an in-app search for other Whoot users as well. This includes not only Facebook Friends, but all users of the app. This is interesting, but seems like it isn't very practical or useful to know what people the user does not know are doing in other cities.
This app may be useful for large groups, but not particularly necessary for small groups of friends.
A Facebook account is required to login to Whoot to provide secure account access and to make it easy to connect with friends from the user's network. Using this app with Facebook allows it to access basic info, email address, birthday, and education history. Permission must be granted to access the user's data at any time.
The Whoot is free to use.
People who want an easy way to connect with several friends at once will likely use Whoot. It would definitely simplify making plans, especially on the run, with mobile devices. This would likely be the most useful for large groups.